Zing Coach, an artificial intelligence based fitness technology company backed by growth equity investor Zubr Capital, has entered into a strategic partnership with Paris Saint Germain (PSG) running until 2027. The collaboration brings AI driven, player inspired fitness experiences to PSG’s global fan base through the Zing Coach mobile application.
AI fitness meets elite European football
The partnership will introduce adaptive training programmes inspired by routines used by players from both PSG’s men’s and women’s teams. Delivered via the Zing Coach app, the programmes are designed to adjust dynamically based on individual performance, fitness levels, and personal goals. Users can track progress, receive tailored guidance, compete on global leaderboards, and unlock rewards such as VIP match experiences and signed memorabilia.
At the core of the platform is Zing Coach’s proprietary AI technology, which uses computer vision, motion analysis, and behavioural data to deliver real time feedback and motivation. The system is positioned as a digital personal trainer that does not require specialised equipment, reflecting a wider shift towards accessible, software led fitness solutions.
Why the partnership matters for AI and sports technology
The collaboration highlights how artificial intelligence is increasingly shaping the sports technology and digital fitness sectors. Across Europe, AI driven personalisation is becoming a key differentiator as fitness platforms compete on engagement, retention, and measurable outcomes rather than static workout libraries.
By aligning its technology with a globally recognised football club, Zing Coach gains validation of its AI approach while demonstrating how elite sports data and branding can be translated into consumer health applications. For sports organisations, such partnerships represent an opportunity to extend fan engagement beyond media consumption into lifestyle and wellbeing.
Addressing global physical inactivity through technology
The partnership is also positioned against a broader public health backdrop. While football attracts billions of viewers worldwide, a significant proportion of the global population does not meet recommended physical activity levels. By combining elite football training principles with personalised digital coaching, Zing Coach and PSG aim to encourage fans to move from passive spectatorship to regular physical activity.
This approach reflects a growing trend within health technology, where behavioural motivation, gamification, and familiar brand associations are used to lower barriers to entry for physical exercise.
PSG’s digital strategy and global reach
Paris Saint Germain reports more than 500 million supporters worldwide and over 230 million social media followers. For the club, the partnership represents an extension of its digital engagement strategy into health and fitness, an area increasingly explored by major European sports organisations seeking to diversify revenue and deepen fan relationships.
Zing Coach, funding, and growth strategy
Zing Coach operates in the competitive digital fitness market and is backed by health technology group Palta. The company focuses on AI led personalisation as a means to deliver scalable, high quality fitness guidance to a broad international audience.
The company is part of the portfolio of Zubr Capital, a Cyprus based growth equity firm managing approximately 250 million US dollars across 30 technology companies. Zubr Capital’s investor base includes the European Bank for Reconstruction and Development, the Dutch Entrepreneurial Development Bank, and Wargaming. The firm has a stated focus on supporting technology companies with international expansion potential, particularly in software and AI enabled sectors.
Outlook for the partnership
The rollout of PSG related fitness content within the Zing Coach app is expected to take place progressively over the duration of the partnership, with additional features and experiences planned as the collaboration develops.
Source: Company press release from Zubr Capital and Zing Coach.