London based AI insights platform Levellr has raised $2.5 million in fresh funding to help brands and game studios turn fast moving community conversations into actionable intelligence. The round was led by Fuel Ventures, with participation from a group of senior industry operators and technology investors.
Levellr focuses on analysing user voice data from Discord and other next generation community platforms, giving companies real time insight into what users are saying, why sentiment is shifting, and how those signals connect to product performance, retention and revenue.
Founded by operators with deep media and platform experience
Levellr was founded in 2021 by Tom Gayner and Ben Barbersmith, whose previous roles at YouTube, Octagon and MyCujoo exposed a growing gap between audience engagement and actionable business insight. As communities moved from traditional social platforms to always on spaces like Discord, companies lacked the tools to properly understand and respond to user feedback at scale.
Today, Levellr is led by Gayner as co founder and chief executive officer, with Barbersmith serving as co founder and chief product officer. The leadership team brings a mix of media, sports and technology experience, shaping the company’s focus on real time insight and operational relevance.
Turning community noise into structured insight
Discord has become a central hub for gaming communities and increasingly for global consumer brands. Millions of users now spend more time in private and semi private community spaces than on public social networks. However, for most organisations, these platforms remain difficult to analyse and operationalise.
Levellr addresses this challenge by listening to conversations across Discord and similar platforms, applying structure, segmentation and weighting to raw chat data. The platform identifies trends, emerging issues and sentiment changes in real time, allowing teams to act before problems escalate into churn or reputational damage.
Its insights support a wide range of teams, including product, live operations, developer relations, community management, customer support and marketing.
Growing demand from gaming and consumer brands
As community engagement becomes a direct driver of revenue, Levellr has seen rising demand for its enterprise products. The company reports that revenue has doubled in back to back years, reflecting increased adoption among gaming studios and consumer focused organisations.
Levellr is already used by major global companies, including Epic Games, Krafton, Scopely, YouTube and Google. These customers rely on the platform to understand player feedback, prioritise product decisions and maintain healthier relationships with their communities.
Rising user acquisition costs and fragmented audiences have made retention and engagement more valuable than ever. Community insight has shifted from a nice to have to a core business requirement.
Backed by leading investors and industry operators
The funding round was led by Fuel Ventures and included investment from prominent figures across gaming and technology. Participants include Workplay Ventures, founded by Zynga creator Mark Pincus, Bing Gordon, a board member at Duolingo and T2, Frank Gibeau, chief executive of Zynga, former Jagex chief executive Phil Mansell, Space Ape founder Simon Hade, former Microsoft executive Norman Cheuk, and Playformant.
Fuel Ventures founder Mark Pearson said Levellr is unlocking significant value that has been hidden in community conversations, helping teams turn insight into decisions that directly impact retention and growth.
Building a customer data layer for next generation communities
Investors see Levellr’s platform as more than a monitoring tool. According to backers, the company is building a customer data layer that connects community behaviour with business metrics.
By combining real time sentiment analysis with user level signals, Levellr aims to help organisations understand not just what is happening in their products, but why it is happening. This enables smarter roadmap decisions, faster incident response and more effective marketing and engagement strategies.
Funding to accelerate product development and intelligence automation
The $2.5 million raise will be used to expand Levellr’s data infrastructure and develop more advanced intelligence capabilities. This includes agent driven insights that can proactively surface recommendations and alerts to teams without manual analysis.
The company plans to continue investing in automation that reduces the need for teams to manually monitor community platforms, allowing them to focus on higher value decision making.
Positioned for the next phase of community driven growth
As gaming and consumer businesses place greater emphasis on owned communities, platforms that can translate user voice into operational insight are becoming essential. Levellr sits at the intersection of AI, community platforms and customer intelligence.
With strong customer traction, experienced leadership and backing from industry veterans, the company is positioning itself as a core intelligence layer for organisations operating in Discord driven ecosystems and beyond.
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