South Tyrol based startup profitize has raised €1.4 million in Seed funding as it looks to expand its AI powered financial planning platform for the hospitality industry. The funding round was led by Alpine Fund, a joint initiative backed by Redstone and Euregio⁺, alongside participation from the Austrian aws Gründungsfonds and a group of industry business angels.
The new investment will support profitize as it develops its technology further and expands into new European markets. The announcement comes at a time when hotels and hospitality businesses are facing increasing financial pressure and are looking for better tools to manage performance, costs and profitability.
Profitize secures €1.4M Seed funding
The €1.4 million Seed funding marks an important step for profitize as it continues to build its presence in the hospitality technology market. The round was led by Alpine Fund, which brings together investment expertise from Redstone and Euregio⁺. The Austrian aws Gründungsfonds also joined the round, adding further support from institutional investors focused on early stage companies.
In addition, several business angels with experience in hospitality and technology participated in the funding. This mix of investors provides both capital and sector knowledge, which will be valuable as profitize scales its platform and expands internationally.
What profitize does and how its platform works
profitize develops an AI powered financial planning and analysis platform designed specifically for hotels and food and beverage businesses.
The platform aims to solve one of the biggest challenges in the hospitality sector, which is turning large volumes of fragmented data into clear and actionable financial insights.
AI powered financial planning for hotels
At its core, the profitize platform uses artificial intelligence to analyse financial and operational data and provide recommendations that help businesses improve profitability.
It allows hotel operators to monitor performance in real time, plan budgets more effectively and forecast future results with greater accuracy.
The system is designed to be accessible to both financial teams and operational managers, making it easier for different departments to work together.
Data consolidation across systems
One of the key features of the platform is its ability to integrate data from multiple systems into a single interface. This includes property management systems, point of sale systems, accounting tools, human resources platforms, banking data and even energy usage information.
By consolidating these data sources, profitize provides a complete view of financial performance that would otherwise be difficult to obtain.
Forecasting and real time insights
The platform also delivers real time analytics, automated reports and forward looking forecasts. Using AI based recommendations, it helps businesses identify trends, detect inefficiencies and make informed decisions quickly. This is particularly important in an industry where conditions can change rapidly and margins are often tight.
Why hospitality businesses need better financial tools
The hospitality industry has become more complex in recent years, with rising costs and increasing competition placing pressure on profitability.
Rising costs and margin pressure
Hotels are dealing with higher labour costs, rising energy prices and limited ability to increase room rates further. These factors make it more difficult for operators to maintain healthy profit margins.
As a result, there is a growing need for tools that can help businesses manage costs more effectively while maintaining service quality.
Fragmented data challenges
Another major challenge is the fragmented nature of financial data within hospitality businesses. Important information is often spread across multiple systems, with occupancy data in one platform, staffing data in another and financial records managed separately.
This makes it difficult to get a clear and timely overview of performance. In many cases, a complete financial picture may only become available weeks later, which limits the ability to make quick decisions. profitize aims to address this issue by bringing all relevant data together and making it available in real time.
Real world impact and customer adoption
Since its launch, profitize has already been adopted by around 150 hotels and food and beverage businesses across Europe. These include both independent hotels and larger multi property groups. The platform is used for a range of financial management tasks including budgeting, forecasting, cashflow analysis and labour productivity tracking.
The company reports that its technology can deliver measurable results. For example, a 40 room leisure hotel in South Tyrol reduced its labour costs by 10 per cent without reducing service quality. This improvement was achieved through more precise staff scheduling based on occupancy forecasts rather than reducing headcount.
Founders, background and previous success
profitize was founded in 2024 and is headquartered in Bolzano in South Tyrol, Italy.
The company was created by Simon Falkensteiner and Michael Gorfer, both of whom have strong experience in the hospitality sector. Falkensteiner previously founded RateBoard, a revenue management system for hotels, in 2015.
He later sold the business to the Italian Zucchetti Group in 2020, giving him valuable experience in building and scaling hospitality technology companies. With profitize, the founders are now focusing on the cost side of the business, complementing revenue management tools with financial planning capabilities.
According to Falkensteiner, the goal is to help businesses understand what ultimately matters, which is profitability at the bottom of the profit and loss statement.
Expansion plans and future roadmap
The new funding will be used to further develop the profitize platform and expand its presence across Europe. The company plans to enhance its technology with additional features such as anonymised industry benchmarking and more advanced productivity analytics.
Geographically, profitize is focusing on growth in Italy and Austria while also entering new European markets. The company will also invest in growing its technology and customer success teams to support its expanding customer base. Investors believe the company is well positioned to address real challenges in the hospitality sector.
Ben Scheidt, partner at Redstone, said the team has strong connections within the industry and a clear understanding of customer needs. He added that the focus will be on international expansion and strengthening the platform’s AI capabilities.
As the hospitality industry continues to adapt to changing economic conditions, platforms that provide clear financial insights and help manage costs are likely to become increasingly important. With fresh funding and early traction in the market, profitize is aiming to become a key player in AI driven financial planning for hospitality businesses.
Also Read: Validio raises $30M Series A to tackle enterprise data quality challenges
FAQs
What does profitize do for hotels?
profitize provides an AI powered financial planning platform that helps hotels manage budgets, forecasts, cashflow and costs using real time data.
How does profitize improve profitability?
It improves profitability by identifying inefficiencies, optimising labour costs and providing data driven recommendations for better decision making.
Who invested in profitize?
The Seed round was led by Alpine Fund with participation from aws Gründungsfonds and business angels.
Where is profitize based?
profitize is headquartered in Bolzano in South Tyrol, Italy.