Hamburg-based startup Minit Games has emerged from stealth with a €1.7 million pre-seed funding round to develop what it describes as a feed-native gaming platform designed for short-form, instantly playable experiences. The company aims to rethink how games are discovered and consumed by introducing an algorithmically curated, scrollable feed of interactive titles that load immediately without downloads.
The round was led by LVP and Sony Innovation Fund, with additional participation from industry angels including Stefan Klemm, Timo Soininen, and Klaas Kersting. The funding will support team expansion and accelerate technical development ahead of the company’s invite-only early alpha launch.
Founded in 2025, Minit Games positions itself as an open platform for short-form play, enabling creators to publish lightweight HTML5 games directly into a personalised content feed where users can instantly engage.
What Minit Games does and how it works
Minit Games is building a discovery layer for interactive entertainment that mirrors the mechanics of modern social media feeds. Instead of navigating traditional app stores or downloading large game files, users scroll through a curated stream of bite-sized games that load instantly within the platform.
The concept addresses a longstanding challenge in the gaming industry: discoverability. While social media platforms have evolved into algorithmically driven environments that surface personalised content in real time, digital game distribution still relies largely on static storefronts, rankings, and manual browsing.
Minit Games seeks to close that gap by combining short-form gameplay with AI-driven recommendation systems.
Key features of the Minit Games platform
The platform includes:
- A personalised, scrollable gaming feed
- Instant-loading HTML5 games without downloads
- Real-time publishing for creators
- AI-powered recommendation algorithms
- Built-in social sharing mechanics
- Compatibility with AI-assisted and traditional development tools
This structure allows creators to distribute lightweight interactive content with minimal friction while giving players an experience similar to scrolling through short-form video platforms.
AI-driven discovery engine
At the core of Minit Games’ platform is an artificial intelligence recommendation engine designed to match players with relevant interactive content based on behavioural signals and engagement patterns.
The system analyses real-time user interactions such as play duration, repeat sessions, engagement frequency, and sharing behaviour. It then dynamically adjusts feed rankings to prioritise content most likely to resonate with individual users.
This approach benefits both sides of the ecosystem:
- Developers gain improved visibility through algorithmic matching rather than paid promotion
- Players receive content tailored to their preferences
- The platform can surface niche or experimental games that might otherwise be buried in traditional stores
The AI layer is particularly relevant as more developers begin using generative AI tools to produce lightweight, rapid-iteration game concepts. A feed-native system allows this content to be tested, distributed, and refined in near real time.
Leadership and founding vision
Minit Games was co-founded by Ole Schaper, who serves as CEO. Schaper argues that while users increasingly spend time within algorithm-driven feeds across social media platforms, interactive gaming experiences have not yet fully adapted to this format.
The company’s leadership team combines expertise in product development, platform design, and gaming ecosystem strategy. Their focus is on creating infrastructure rather than publishing proprietary titles, positioning Minit Games as a distribution layer rather than a content studio.
By enabling both independent developers and AI-assisted creators to publish directly to the feed, the company aims to build a scalable ecosystem where discovery and play happen seamlessly.
Market context: feed-native gaming trend
The funding round comes amid rising investor interest in game discovery innovation across Europe.
Recent early-stage funding examples in the sector include:
- Hoora in Paris, which raised €1.1 million to develop a feed-based mobile gaming discovery platform
- Reality Games in London, which secured €4.3 million to expand its location-based Monopoly World experience
- Latent Technology in the UK, which raised €7 million to develop AI-driven animation tools for games
These investments reflect growing recognition that while gaming revenues continue to expand globally, distribution and discovery mechanisms are undergoing structural change.
Short-form, instantly accessible content has become dominant in media consumption across video and social platforms. Minit Games aims to apply similar principles to interactive entertainment.
Funding breakdown and investors
The €1.7 million pre-seed round was led by LVP, a venture capital firm focused on gaming and interactive entertainment. Sony Innovation Fund, the corporate venture arm associated with Sony Ventures, also participated, reinforcing strategic interest from major industry stakeholders.
Additional angel investors include:
- Stefan Klemm
- Timo Soininen
- Klaas Kersting
The involvement of experienced gaming operators and investors provides both financial backing and industry insight as Minit Games prepares for its technical rollout.
Why this funding is significant
Although modest in size compared to later-stage gaming investments, the €1.7 million round reflects strong conviction in platform-level innovation within the gaming industry.
Minit Games is not attempting to compete directly with established game publishers. Instead, it is building infrastructure designed to sit between creators and audiences, functioning as a discovery and engagement layer.
If successful, the model could:
- Reduce dependency on traditional app store rankings
- Lower barriers to entry for independent developers
- Encourage experimentation with short-form interactive formats
- Accelerate the feedback loop between creators and players
As generative AI tools make game creation faster and more accessible, feed-based distribution systems could become essential for managing increased content volume.
Roadmap and next steps
With the new funding, Minit Games plans to:
- Expand its engineering and product teams
- Finalise core infrastructure ahead of alpha launch
- Onboard early creators to test publishing workflows
- Refine its AI recommendation engine through controlled user testing
The company is currently preparing for an invite-only early alpha phase, during which it will test scalability, engagement patterns, and creator adoption.