Treefera is emerging as one of the most influential companies in supply chain intelligence, using artificial intelligence to transform how businesses understand the origins of the natural resources they depend on. As regulatory pressure grows and global risks mount, Treefera’s technology offers a way for companies to make smarter, safer and more sustainable sourcing decisions.
Founded in 2022 by Jonathan Horn, a former managing director at J.P. Morgan, and Caroline Grey, former Chief Customer Officer at UiPath, the company has quickly positioned itself as a leader in nature based data intelligence. Its rapid rise is supported by strong investor confidence, capped by a 30 million dollar Series B funding round completed in June 2025. This follows earlier successful rounds and reflects Treefera’s commitment to global expansion and continued product innovation.
Delivering First Mile Visibility
Treefera’s core value lies in its ability to bring transparency to the first mile of supply chains. This is the moment where commodities such as cocoa, palm oil, timber or minerals are first sourced. Over 60 percent of risk and cost in supply chains originates here, yet it remains the least transparent stage. Treefera aims to solve this blind spot.
Its AI enabled data platform combines satellite imagery, drone recordings and sensor data with proprietary machine learning models. Instead of simply presenting raw information, Treefera transforms this into actionable, plot level insights that help companies understand the environmental and operational conditions around their raw materials.
These insights include deforestation risk, soil health, water stress, carbon sequestration potential and more. By presenting a complete and coherent picture, Treefera enables companies to make evidence based decisions that reduce operational risk and support long term sustainability.
The Technology Behind Treefera
At the centre of Treefera’s solution is its data fabric, a system that merges fragmented data from open source, commercial and private sources. This fabric is capable of ingesting everything from satellite observations to legal frameworks, creating a unified representation of supply chain conditions.
The platform uses adaptive AI models trained to detect subtle environmental changes and identify possible threats before they become costly problems. It also provides risk scoring and compliance tools to help companies meet new regulations, including the EU Deforestation Regulation.
This combination of deep data, environmental science and advanced AI is what differentiates Treefera from other sustainability or risk platforms. It provides clarity where businesses have traditionally operated in uncertainty.
Meeting Global Compliance Challenges
Regulators and consumers are demanding greater accountability in how goods are produced and sourced. Failure to understand the first mile can lead to severe financial, legal and reputational consequences.
Treefera supports companies as they navigate these pressures by offering tools that highlight exposure to environmental risks and regulatory breaches. Whether it is tracking commodity origins, monitoring land use change or assessing deforestation risk, the platform equips enterprises with the knowledge required to take early action.
Its compliance layer is especially critical for companies affected by the EU Deforestation Regulation, a major policy shift requiring full traceability and proof that goods entering the European Union are not linked to forest loss.
A Global Platform With Broad Industry Reach
Treefera’s clients span agriculture, energy, pharmaceuticals, forestry, insurance and other sectors. The company operates across North America, Europe, Latin America and Asia, underlining the global nature of supply chain risk and the universal need for reliable data.
Its platform is used by enterprises striving to build resilience, strengthen sourcing practices and meet sustainability targets without compromising on commercial performance.
The People Behind Treefera
Jonathan Horn, Treefera’s founder and chief executive officer, draws on experience in finance, physics and farming. This combination has shaped his vision for a platform that bridges environmental science with corporate decision making.
Caroline Grey, co founder and chief revenue officer, brings deep experience in scaling customer focused technology organisations.
Together, they have built a team capable of addressing complex data, climate and compliance challenges.
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Treefera’s Funding Momentum
Treefera’s 30 million dollar Series B round, led by Notion Capital with participation from AlbionVC, Triple Point, Twin Path Ventures and Endeit Capital, reflects strong investor belief in the company’s mission. The funding enables the company to accelerate product development and expand its global footprint.
Over the past year, Treefera has grown from a promising startup to a category defining platform. Its focus on defensible real time insights and first mile intelligence positions it as an essential partner for companies looking to build resilient and sustainable supply chains.
A New Standard for Supply Chain Transparency
Treefera aims to bring financial grade rigour to nature based assets. By transforming how organisations see and manage their supply chains, it supports a future where profitability and sustainability can coexist.
As global pressures intensify, companies will need transparent, science based insights more than ever. Treefera’s platform offers a pathway to better decisions, stronger resilience and a more responsible global economy.
With its founders’ vision, growing customer base and strong funding support, Treefera is well placed to shape the future of supply chain intelligence.